The Most In Depth SEO Experts Guide For Shopify SEO In 2023

I get it, wrestling with the task of optimizing your Shopify store for search engines can feel like an uphill battle. You’re not alone – in time spent deep diving into research and practical application, I’ve discovered that a superbly-optimized Shopify platform has the potential to significantly ramp up web traffic and sales conversions.

This comprehensive guide is here to unravel those SEO complexities for your Shopify eCommerce heading into 2023. It’s brimming with proven tips and strategies from industry gurus. Ready to light a rocket under your online store’s performance? Let’s jump right in!

Before you keep reading… we’re offering free SEO audits for Shopify websites. Try it now! 

Kingdom Jewelry - Vancouver, BC | Shopify Store
Here is an example of a Shopify jewelry store Kingdom Jewelry

Understanding the Shopify Platform

Comprehending the Shopify platform is key to unlocking its full potential. We’ll delve into areas such as the URL structure, tag pages, information architecture, and the robots.txt file.

Recognizing how these elements work will help us build a meticulous plan for optimizing your Shopify store’s SEO performance.

URL Structure

We make sure our web pages have good URLs. This means they help your store show up in search results. URLs are like addresses for each page on your site. They should be short, easy to understand, and related to what the page is about.

By doing this, we make it easier for people and search engines to find your pages.

Tag Pages

Tag pages are key to your Shopify store’s SEO. They help group similar items together. For example, if you sell shoes, you can have tags for ‘running’, ‘casual’, or ‘work’. This makes it easy for shoppers to find what they need.

Using tag pages right boosts your store’s search rank on Google. To do this, make sure each tag has a unique title and description. Add words that shoppers use when looking for those items online.

The aim is to get found by customers who are already interested in products like yours!

Information Architecture

Information Architecture plays a big role in our Shopify stores. It’s about how we set up and sort out products, blogs, pages, and other data. A good layout helps customers find what they need fast.

Imagine walking into a messy store compared to one that’s clean and well-ordered! It also aids search engines like Google to understand our site better. A properly organized site will rank higher in search results.

This means more people can find us online, helping our business grow!

Robots.txt File

We guide search engines with a robots.txt file on Shopify. This special file tells search engines what they can look at. It also says where not to go on your site. Shopify gives you a default robots.txt file for this work.

But, we can change it if needed using the dropdown option that Shopify offers. This keeps some pages hidden which is good for our store’s SEO work.

Getting Your Shopify Store on Google

Becoming visible on Google starts with understanding and implementing key steps such as setting up the search console, creating XML sitemaps, and uploading those sitemaps. With these tools in place, your Shopify store becomes more accessible for potential customers browsing via Google.

But that’s just scraping the surface of all you need to know about getting your Shopify Store on Google – there’s a lot more waiting to be uncovered!

Setting Up Search Console

First, we need to set up Search Console. This vital tool helps your Shopify store show up on Google. It makes it easy for Google to find and understand your store’s pages.

To start, you must create a free account with Google Search Console. Then, add and confirm your Shopify store’s website. Use the HTML tag method to do this. When you’re done setting up, wait for Google to check your site.

This may take a few days. After that, you can see useful data about how people find your site on Google.

XML Sitemaps

XML sitemaps help Google find all the pages on your Shopify store. These sitemaps are made by Shopify for your site. They show all the areas of your websiteeven old pages not linked anymore.

Having a good XML sitemap can make your site show up more on Google and bring in more people to your shop.

How to Upload Your XML Sitemap

First, we need to go to Google Search Console. Here, we find our site on the dashboard. On the left side, there is an option for ‘Sitemaps‘. We click that. There is a blank space at the top of this new page.

Here, we put in our sitemap URL and press ‘Submit’. Shopify can make this sitemap for us. Yet, if needed, we can change it to leave out some pages or add others in. Anytime you change your website, do this process again with the new sitemap.

This step makes sure Google knows about all parts of your Shopify store.

Ensuring Crawlability of Your Website

Understanding and addressing crawlability is integral to your Shopify store’s SEO strategy. With the goal of making every webpage visible and accessible to search engine spiders, poor crawlability warnings such as 404 errors, broken links or redirect chains should not be ignored.

To optimize your site’s architecture for crawlability, maintain a clear, logical structure that allows ease of navigation for both users and search engines alike. By prioritizing this aspect of SEO planning, your website can achieve higher visibility in search results leading to more organic traffic to your shopify store.

Signs of Poor Crawlability

Your site might have low crawlability. Low crawlability is bad for SEO. One sign of this issue is seeing a lot of 404 errors. This means that pages are not found when crawlers try to reach them.

Another sign is if your site map and robot.txt files are set up wrong.

Broken links also lead to bad crawlability. They lead crawlers into dead ends and waste their time. So, they may not find all your important pages. We need to fix these issues right away so Google can see our best work on the web!

Optimizing Information Architecture

We make your Shopify store easy to move through. This is what we call “optimizing information architecture.” It makes it simple for website crawlers to scan and index your pages. A good layout helps customers find what they need fast.

It also gives your site a boost in search engine results. This is vital for any successful online shop on Shopify.

Canonicalization on Shopify

Shopify makes it easy to set up canonical tags. These tags tell search engines which version of a page is the main one. Why does this matter? Well, sometimes stores have many versions of the same page.

Tags keep them from fighting each other for a spot in search results. All this helps your store do better with SEO.

Though Shopify builds sites around non-canonical links by default, we can fix this high-priority SEO issue. We need to use canonicalization on our site wisely and well. By doing so, we boost our site’s SEO power and help avoid problems with duplicate content.

Shopify Content Optimization

In this section, we will delve deeper into Shopify content optimization. We’ll tackle how to strategically improve your homepage, collection pages, product pages and blogs for better SEO performance.

This includes techniques like meta tag optimization, keyword placement and use of clear, descriptive language that both users and search engines can understand.

Homepage Optimization

To make your homepage shine, you must start from scratch. First is to pick the right words or phrases that describe your store. These are called keywords. Think about what people type into Google when they’re looking for your products.

You need to put these keywords in the right spots on your homepage like the title and text boxes. Make sure it fits well with what you sell. People should know just from reading those words what they can find at your store.

Images are also important in making a good homepage. Use clear, bright pictures of what you’re selling! When customers see an image, they feel more drawn to check out the product.

Making sure links work is another key step as broken ones drive away visitors fast! Meanwhile, ensure all buttons lead where they should – this boosts trust and keeps shoppers coming back.

We next focus on how fast pages load when clicked or tapped on. No one likes waiting too long just to see something online so keep things speedy!

Lastly, let’s talk about mobile devices users who shop while hanging out on their phones or tablets because it’s easy and handy for them wherever they may be at any time of day (or night).

Your website needs to look great not only computers but also phones too!

By following these ways we shared here today will ensure a solid foundation that builds up over time with regular updates based off current trends which could push results even further than imagined before- starting 2023 onwards; perfect timing isn’t? Let’s optimize together!

Collection Pages Optimization

We make your collection pages shine! This part of Shopify SEO is very important. These pages let your customers see all the items in one place. It’s like a tidy shelf in a store. By improving these pages, we can get more people to visit them and buy things.

We use good words and phrases that match what your customers are looking for online. Good pictures, prices, and product details also help improve these pages. The goal here is to make it easy for Google and other search engines to read these pages so they can show them more often when someone searches online for what you’re selling.

Product Pages Optimization

Your product pages need good SEO too. Good photos and clear names help a lot. But that’s not all! Use words in your titles and descriptions that people are likely to search for. Be sure to write useful, unique content about each product – no copying! This helps Google see your page as helpful and relevant.

We always strive for this in our Shopify SEO work. A strong product page also links to other important parts of your site, like blogs or related products. All these steps make your pages easier to find on the webdrawing more customers to you.

Blog Optimization

We know how much blogs matter for your Shopify store. You can turn readers into buyers with a well-optimized blog. It’s key for traffic and pulling in more customers. Start by picking the right words that people are searching for.

Include these words in your blog title, headings, and content body. Make sure to link back to your products or other blogs when it makes sense to do so. Don’t stuff keywords – only use them where they fit naturally! Use good quality pictures and videos too, they help keep people on your page longer.

Google Shopping Explained

As part of your Shopify SEO strategy, understanding Google Shopping is critical – this section will provide a detailed look at how to effectively set up organic product listings on Google Shopping for maximum visibility and reach.

Setting Up Organic Product Listings on Google Shopping

We dive into Google Shopping next. Here, we set up organic product listings for your store. We start by creating a Merchant Center account. This is key for connecting your products to Google Shopping.

Once we do this, we add your items to the shopping list. These get seen by lots of people who might buy from you! It’s not just about tossing things in and hoping they work, though.

We make careful choices to help boost your shop higher on the lists. Let’s pull more eyes toward what you’re selling!

International SEO for Shopify

Navigating the complexities of International SEO for Shopify can be a game-changer for your online store’s global reach. That involves understanding and effectively implementing the Hreflang tag to guide search engines on offering content in different languages to respective users.

Excited about opening new markets? Dive in deeper with us as we unravel this exciting topic!

Hreflang Implementation

We help you use hreflang tags for your Shopify store. These are part of the HTML code and tell search engines who should see your page. It’s good for stores that serve people in different countries or speak different languages.

When done right, it shows the right version of your site to the right people. We also make sure there are no self-referencing issues with these tags. You can check if everything is okay using a hreflang checker or app.

This makes sure you target the correct audience worldwide.

Shopify Site Speed Optimization

In this vital section, we’ll delve deep into the realm of Shopify site speed optimization, discussing and practically implementing key methodologies like Core Web Vitals to ensure your online store operates at lightning-fast speeds.

An optimized website not only enhances user experience but also becomes Google’s favorite, which significantly improves your chances of ranking higher on SERPs. By adhering to our expert advice and guidance, you can transform your slow-loading ecommerce store into a light-speed digital platform that users love and come back for more.

Core Web Vitals

Core Web Vitals play a big part in the speed and feel of your Shopify store. They check how fast your pages load, how quick they start working, and if things move around when people use them.

Google uses these signs to see if your site gives users a good experience. The better these signs are, the better your Shopify store will show up on Google search results. Improvement tools can be used from our report to make your site faster.

This will help get more people to visit your shop online and buy from you!

SEO Tracking on Shopify

We know that SEO work does not end after setting up your Shopify store. You need to track its success too. This is where SEO tracking comes in handy. It lets you see how well your site shows up on Google.

Now, let’s talk about SEO checker tools for Shopify stores. These look at your site like Google does. They tell you if something is wrong or can be better. These are great for finding little things that might stop you from moving up on Google’s list.

You don’t need to guess what works best either! Use simple tools like the Search Console and Analytics from Google. They give you numbers about who visits your page, when they come, and what they do there.

It’s also good to add plug-ins that help with SEO to your Shopify store. Some are free to use! Plug-ins keep an eye on stuff like links and keywords in one place so it’s easy for you.

Keep checking these tools often though! Updates can show new ways to get more people seeing your online shop.


SEO can change your Shopify store’s game in 2023. It may boost sales and make your store stand outYour online shop will shine with our expert guide’s tips. Let us help you reach the top!

Gerald Leckie - Atthor and Owner of Ironball Marketing

Gerald Leckie

Author & Founder Of Ironball Marketing
Gerald's journey to IronBall Marketing began in the early 2000s, where he embarked on his entrepreneurial path in the emerging field of marketing. Over two decades, he honed his skills through managing successful businesses, developing a profound passion for search engine marketing.

Today, Gerald leverages his wealth of experience to guide other businesses to new heights through strategic marketing approaches. He's a trusted advisor, sharing lessons learned from his own journey. Beyond business, he's a talented composer and an avid investor, always seeking growth opportunities.

His dedication to continuous learning, evident in his pursuit of an MBA, underscores his commitment to serving clients and the broader business community. Gerald's story exemplifies the transformative power of passion, experience, and unwavering pursuit of excellence.

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