EDMONTON (SEO) SEARCH ENGINE OPTIMIZATION
SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages.
In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.
Our team of search engine experts are certified in many different aspects of SEO and are also follow Google guidelines to ensure your search engine rankings are long lasting.
HOW CAN SEO HELP YOU?
SEO is one of the best online marketing tools available. Its easy to see why just by looking around. Everyone is always online, searching for products and services, reviewing business and using the information found to ultimately make a buying decision.
The overall idea of SEO is to put your business/brand directly in front of the user who is using the search engine to search for your exact service you offer.
Before we begin any Search Engine Optimization, time is taken to identify what keywords your target audience is using to find your specific products. Our tools can determine the number of searches for each keyword and can calculate a return on investment based on those numbers.
Website Architecture | On-Site SEO
A large process in our SEO timeline is taken to setup a pre-existing website or re-build a website that is optimized for the search engines.
The same as building a home, a website requires a good base framework in place that is organized and structured. A search engine spider will crawl through your website to ensure over 200 quality checks are followed in order to gain high search engine rankings.
Proper Page Titles, Meta Descriptions, H1, H2,H3 tags are important to help search engines identify the message your website is trying to deliver to the end user.
Content is considered one of the most important factors in SEO. Many years ago, content used to be keywords stuffed to try to fool the search engines. Thankfully search engines became wise to this fact and now remove this spam from the internet. Google can now understand the quality of your content based on readability, keywords, LSI (or Latent Semantic Indexing is an alternative term for synonyms or similar words used by Google).
Off- Site SEO
Off-Site SEO is the term used to describe all the SEO work that is done separate from your website and includes the following.
- Directory Placement
- Social Branding
- Press Releases
- Social Sharing
- Online Advertising
Please click on any of the above links to find out more about Off-Site SEO