Local Organic Rankings
For local businesses, The Map Pack is where they need to be.
Don't totally disregard the traditional local results. They're not useless either!
Yes, the local Organic results often appear below the Local Pack results.
But don't let that fool you into thinking that it's “Map Pack or nothing”. Local search results often have a ridiculously high commercial intent so they're definitely worth ranking for.
Unlike map pack results, which vary from one region to another, local results are pretty consistent across regions.