An SEO Experts Guide To Franchise SEO In 2023

We get it, it’s tough trying to amplify your franchise’s online presence in today’s digital sphere. Trust us, we’re right there with you! In 2023, search engines are king when consumers are on the hunt for services and products.

That’s where our all-inclusive guide comes into play. It’s packed with robust strategies and hands-on tips designed to help you master the realm of Franchise SEO efficiently. Ready to construct a formidable internet empire? Let’s dive headfirst into uncharted territories!

Before you keep reading… we’re offering free SEO audits for Franchises. Try it now! 

SEO For Franchises 2023

What is Franchise SEO?

Franchise SEO is a specialized form of search engine optimization geared towards boosting the online visibility and digital presence of franchise businesses. In 2023, its significance has never been greater, as it empowers franchisors to rank higher in local searches, attract more clientele, and flourish in an increasingly competitive market environment.

Definition of Franchise SEO

Franchise SEO is a way to get more people to see your business online. It works on both local and broad levels. You want your website and business listing to show up on the first page of Google results.

This task uses tricks like putting place words in web content, meta descriptions, and title tags. We also add location details and reviews that are just for each spot. It helps our businesses be seen more by search engines like Google.

Importance of Franchise SEO in 2023

Franchise SEO will be a big deal in 2023. More people use the web to find local businesses. They want quick results and they trust brands that appear at the top of their search page.

Franchise SEO helps your business show up there.

It also drives more traffic to the website and store, leading to higher sales. Good franchise SEO can make sure your brand is seen by lots of potential buyers online. This makes it easier for them to find you and buy from you, which grows your business even more! So, don’t wait — start with your franchise SEO today!

How much does franchise SEO cost in 2023?

Franchise SEO prices vary in 2023. It depends on your business size and who does the work for you. Most firms shell out $2500 to $7500 each month for these services . If local SEO is what you need, it costs a little less at around $1000 monthly.

This low price gives better results due to tougher competition.

If you seek more than just SEO, digital marketing packs may be needed as well. You can expect these to start from $399 per month. So, while the cost rises with growth, the value of top-notch franchise SEO cannot be overlooked in this digital age!

Benefits of Franchise SEO for Franchisees

Franchise SEO provides franchisees with significant benefits, such as increased visibility in local searches, the power to attract and retain local customers effortlessly, cost-effective marketing strategies that drive results, opportunities for growth and expansion within the territory, and a worthy long-term investment guaranteeing sustained success.

Increased local visibility

Being seen in your area is a big win! Local visibility gets a boost from good franchise SEO. It puts your name at the top when locals search for what you offer. This can lead to more people walking into your stores.

Now, isn’t that great? Your brand shines in many places, not just one. Franchise SEO uses tools and tricks to make sure you stand out on search engine result pages (SERPs). You get seen by the right people at the right time – all thanks to franchise SEO.

Attracting local customers

Local customers are the life of your business. With franchise SEO, you can pull in more locals to your store. This is done by making sure your website ranks high in local search results.

People need to find you when they look for services or products like yours online.

Almost all people learn about local businesses on the web. So, a good ranking means more eyes on your site and more feet in your stores. We use expert tactics to make sure this happens for you.

From creating location-based pages to using local backlinks, our strategies will draw the locals right into your business!

Cost-effective marketing

Using SEO for your franchise is a smart move. It saves you money compared to other methods like pay-per-click ads. With SEO, you get the power of digital marketing without the high cost.

It’s not just about saving cash, but also about reaching more potential customers and growing faster in 2023. Thus, Franchise SEO becomes an affordable way to make your brand popular and loved by many.

Your business will grow while keeping costs low!

Franchise growth and expansion

Franchise SEO plays a key role in your business growth. It helps you stand out in online searches, drawing more potential customers to your local stores. With effective franchise SEO, you attract these new buyers from different places.

This makes it easier for growing and adding more locations to your franchise chain. So, not only does franchise SEO give you better online visibility, but it also fuels the expansion of your brand across new areas!

Long-term investment

Putting money in franchise SEO is like planting a seed. We know it will grow, but not right away. It needs time, care, and the right tools to flourish. This kind of investment won’t show quick results.

But in time, it will help our business stand out in web searches. The wins we make with our franchise SEO work are wins for the long run. They keep giving us value year after year.

That’s why we see this as a smart move for any business looking to take charge of their online space!

How Online Reviews Impact Franchise SEO Rankings

Online reviews have emerged as a powerful tool in franchise SEO, playing an essential role in shaping search engine rankings. As public declarations of customer satisfaction and trustworthiness, they inform potential clients about your franchise’s quality and reliability before they make a purchase decision.

Handling negative reviews promptly demonstrates your commitment to customer service, while responsibly encouraging satisfied customers to leave positive feedback can significantly bolster your online reputation.

In 2023, ignoring the influence of online reviews on your franchise SEO could potentially harm both local visibility and brand credibility.

The significance of online reviews

Online reviews are very important for our franchise SEO. They help us show up high in search results. A lot of people trust online reviews as if they were tips from friends. In fact, 88% of buyers do this! Plus, Google brought out an update in April 2023 to make its info more correct.

So you see, good reviews can really help your business shine on the internet. It’s clear that we need to pay close attention to what customers say about us online.

Managing negative reviews

Don’t shy away from negative reviews. Use them to show your care for customers. Say sorry if a client is not happy. Then, fix the issue and tell them what you did about it. This will make others see that you put your clients first.

Taking steps to solve problems can turn bad feelings into good ones. Plus, it helps draw in fresh content which ranks high in SEO terms!

Encouraging reviews responsibly

We know you want good reviews. It helps a lot with ranking higher in search results. But, we must do this right. Ask your happy clients to leave a review about their experience. This will give a true picture of your business to others.

Always be kind and respectful when asking for reviews. Don’t offer gifts or money for them as it is not ethical and might break the rules of some review websites.

Avoid getting too many reviews at once – it may seem fake! Aim for steady, natural growth of feedback over time, not sudden spikes that could alert suspicious minds or lead to penalization by platforms like Google.

Common Mistakes to Avoid in Franchise SEO

Navigating the complex terrain of Franchise SEO can be riddled with pitfalls. From neglecting Google My Business to inconsistent NAP information and more – we expose the all-too-common errors you need to sidestep for a successful SEO strategy in 2023.

Continue reading as we guide you past these potential stumbling blocks, one step at a time.

Neglecting Google My Business

Leaving out Google My Business is a big mistake. This tool helps people find your business on Google Maps. It makes your franchise known and pulls in leads. Not using it puts you behind.

Make sure to claim and clean up your listing for better SEO results. It will help build trust with new customers. Using Google My Business is key for any successful SEO plan in 2023.

Inconsistent NAP information

NAP stands for Name, Address, and Phone number. Your NAP needs to be the same on all your web pages. If it’s not the same, it can hurt how well your site does. People may think you are a scam if they see different addresses or phone numbers for you.

Plus, search engines like Google don’t like this either. They may push your site down in their lists because of this mistake. So check all your details! Make sure they match on every page so people trust you more and find you easier online.

Ignoring online reviews

Online reviews matter a lot. We can’t just push them aside. They shape our brand’s image. Bad reviews hurt us more in 2023 when people trust online feedback like personal advice. Not replying to negative comments makes things worse.

Our silent seems like we don’t care about our customers’ thoughts or feelings. Let’s face it, no one wants to do business with brands that don’t care about their customers! So, we have to pay much attention and manage all the comments on sites where our brand is mentioned.

Keyword stuffing

Keyword stuffing is a mistake we need to steer clear from. It happens when one page has too many of the same keywords. Doing this can make our marketing weak. Google does not like it and may ignore our site because of it.

We should offer real, helpful information instead. Filling our pages with stuffed keywords won’t help us or our customers. By giving real facts and details, we do good for both sides!

Neglecting mobile optimization

Mobile optimization is key for your business. Without it, search engines might drop your site rank. Many people use phones to surf the web now. If your site does not work well on a phone, visitors will leave fast.

A slow loading page can turn them away too. In 2023, voice searches are also important for SEO. Make sure your site supports this feature!

Not using local schema markup

You may be missing out if you don’t use local schema markup. It’s a tool that helps search engines understand your business better. It tells them about the services you offer and where they can find you.

With this info, search engines can show your franchise to people who are likely to want what you have. Many franchises use LocalBusiness structured data for their location pages. This move lifts their SEO game up a notch! You too should make it part of your plan to shine in local searches.

Overlooking local citations

Local citations are big deals for SEO. They tell the web where your franchise sites are. Each local listing must have the same name, address, and phone number (NAP). If not, search engines get mixed up and can’t show your site to people nearby.

So many times we skip this job! Don’t let that be you. Be sure all NAP info is right in every online spot. This simple step can help more of the folks in your area find you online!

Skipping on-page SEO

On-page SEO is a key player in your franchise’s online success. Without it, search engines may not mark your website as friendly and easy to use. This can lower your rank in the results list.

Think about these parts of on-page SEO: meta titles, descriptions, headers, and content with local keywords. Make sure you check all these boxes! Also note that a slow page speed can make your ranking drop.

So always keep an eye out for anything slowing down the site!

Not tracking analytics

Analytics are crucial in SEO. They show how well our work is doing. If we don’t track them, we can miss out on key information. We might not know what’s working and what’s not. So, tracking analytics helps us make the right moves for better results.

It makes our efforts count more. Without it, we’re just guessing and that could hurt our growth. Don’t let this happen to your franchise.

Lack of consistent NAP on social media

Your social media pages need the same NAP as your website. What is NAP? It stands for name, address, and phone number. All these details must be the same everywhere on the internet.

But errors can happen. Maybe you misspelled your business name or put a wrong contact number on Twitter. These mistakes make it hard for search engines to trust your business. These search engines will not show your franchise in their results then! So, keep an eye out for such errors.

Best Practices for Franchise SEO in 2023

In 2023, we can optimize franchise SEO by creating location-based web pages for each branch to enhance local search visibility. Harnessing the power of local backlinks from prominent websites in your area further boosts authenticity and relevance.

Focusing on E-A-T principles – expertise, authoritativeness and trustworthiness – is key as it elevates ranking on Google’s SERP while setting up a robust Google Business Profile exposes your business to potential clients browsing through Google Maps or Search.

Enlisting our franchises in various business directories also increases online presence. These are some of the winning strategies we should strive for as part of best practices for Franchise SEO this year.

Creating location-based web pages

Creating location-based web pages is a top tip for franchise SEO in 2023. This task helps people find your business in their area. It’s smart to list each store on its own page. On these pages, we can use our local facts and info.

Choosing right words is key here too. Use words that locals know and use often. These might be street names or famous spots near you. We also tweak the titles, headers, and content of these pages with local hints! This will give more chance for your site to pop up when locals search online.

Maps are useful as well – let’s add one! When someone visits your page, they should see where you are at once. We shouldn’t forget to keep all this data same across net though – like social media or other sites listing businesses!

One may feel it is tough work but the gains are big! More people will find us when looking up goods and services nearby! So having such webpages does count for much in 2023!

Using local backlinks

We must use local backlinks for better search results. They make others see our site and help us to be part of the top picks on Google. We want this! It is important to get our website into good directories too.

This gives more people a chance to find us and brings stronger backlinks. You should do it right now for your business growth!

Focusing on E-A-T (Expertise, Authoritativeness, and Trustworthiness)

It’s key for us to focus on E-A-T. This stands for Expertise, Authoritativeness, and Trustworthiness. It is a big deal in SEO. Good websites have these three things. When the website shows know-how, has great content and can be trusted, it gets high marks from Google’s Search Quality Raters.

We need to show our skills in what we do on our site. For this reason, we should give clear proof of our work’s worth and build trust with users by sharing right info at all times.

Setting up a Google Business Profile

We need to start with a Google Business Profile for your franchise. This acts like an online shop window. People can see key details about your business here. It’s vital we get it right to draw in more customers.

We must make sure that the profile shows the true location of your franchise. Also, we can’t put any wrong information in the address lines. With this profile, our website will rise high and attract more buyers.

Getting listed in business directories

Listing your business in directories is a smart move. It helps people find you easily. Big search engines like Google trust these directories. So, when you list your franchise there, it sends a good signal to Google about your business.

This can boost your website’s rank in search results. It can also lead more customers to your site. People often use these directories when they want to buy something or need a service.

Your listing may be their first step toward choosing you over others. Think of it as an easy way for new folks to discover what you offer and visit your website!

Contact information

You can reach out to Ironball Marketing for help. They are ready to work on your franchise SEO needs. Our office is open Monday through Sunday from 9 am to 8 pm PST. You can call them at (587) 985-8336 or send an email at [email protected] anytime.


SEO is a real game-changer in 2023 for franchises. As an SEO expert, I know firsthand the power it holds. Embracing franchise SEO can set your business on the path to success. Don’t wait; start your franchise SEO journey today!

Gerald Leckie - Atthor and Owner of Ironball Marketing

Gerald Leckie

Author & Founder Of Ironball Marketing
Gerald's journey to IronBall Marketing began in the early 2000s, where he embarked on his entrepreneurial path in the emerging field of marketing. Over two decades, he honed his skills through managing successful businesses, developing a profound passion for search engine marketing.

Today, Gerald leverages his wealth of experience to guide other businesses to new heights through strategic marketing approaches. He's a trusted advisor, sharing lessons learned from his own journey. Beyond business, he's a talented composer and an avid investor, always seeking growth opportunities.

His dedication to continuous learning, evident in his pursuit of an MBA, underscores his commitment to serving clients and the broader business community. Gerald's story exemplifies the transformative power of passion, experience, and unwavering pursuit of excellence.

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